AI Receptionist for Electricians UK (2026): 5 Compared, From £39.99

The disclosure first, because it shapes everything after it: we make one of the five products below. Vocalenda is ours. Read this the way you would read any vendor's comparison, then ring the demo lines yourself. Every price and every claim about another company here comes from that company's own published UK pages, fetched on 24 September 2026, and where a page does not say something we say "not stated" rather than guess.

The short answer: five UK AI receptionists sell to electricians, from £39.99 to £69 a month (ours is £49 on a founding rate, £69 standard). Sayora, Supportive AI and Vocalenda book the job into your calendar during the call. Clara puts a request on its own calendar for you to confirm. Down To Earth AI sends you a lead brief. If Jobber is your diary, its own Receptionist books into Jobber.

The up-a-ladder problem

You are on a stepladder with your arms in a ceiling void, the circuit isolated and a cable in each hand, and the phone goes in your back pocket. You leave it. You have to. By the time you are back on the floor it has stopped, and whoever it was is ringing the next electrician on their list.

That is the job, not a failing. When Fix Radio surveyed over 220 tradespeople in 2022, 60% said they struggled to answer the phone while at work, and 34% believed they had lost work because of it. From the customer's side, YouGov polling of 2,046 UK adults for Answer4u in June 2026 found that 37% would give up on an unanswered call within 60 seconds and ring a competitor instead. We wrote about the three-quotes habit behind that number in our post on tradespeople and missed calls.

Electricians also get a caller who works down a list by design: the letting agent. GOV.UK says landlords in England must have the electrics in their rented properties checked at least every 5 years by a properly qualified person, so the agent with three EICRs due before new tenants move in rings electricians until one of them picks up and gives her a date.

A small industry now answers that phone for you. We compared the five UK AI receptionists with published prices that run a page for electricians, on their own sites, on the same day: Sayora, Supportive AI, Clara and Down To Earth AI each have an electricians page, and so does Vocalenda. We ran the same comparison for plumbers in our plumbers guide, and two of the products appear in both.

The real question: where does the job land?

All five answer the call, around the clock. The thing to settle before you compare a single price is where the job is when the caller hangs up, because there are four different answers.

In your calendar, booked. The product checks the times you have free, writes the job in and texts the customer. There is nothing to chase.

A request for you to confirm. The product takes the time the caller wanted and puts it in front of you, and the caller is confirmed when you tap yes. You keep control of the diary; the customer waits for your tap.

A lead on your phone. Name, number, address, what has tripped, how urgent. Far better than voicemail, and the booking is still yours to make, from the van, tonight.

Inside your job software. The receptionist is part of the app you already run, and the job, request or enquiry appears in it. That is what Jobber, ServiceM8 and Powered Now sell as their own AI receptionists, and it has its own section further down, because for some of you it is the right answer.

None of those is wrong. Just do not pay for one thinking you are getting another.

The five, at a glance

Prices are each provider's published UK pricing, checked 24 September 2026, for the plan a one-van electrician would buy. One warning before the table: it is not like for like. Sayora publishes unlimited minutes and Clara unlimited answered calls; Supportive AI counts calls and charges per call after its allowance; Down To Earth counts minutes of talk time and charges per minute after; Vocalenda counts minutes and pauses the line when they run out. None of the other four states VAT on the pages we checked; Vocalenda adds no VAT at checkout.

The row to read twice is "when the call ends".

How much does an AI receptionist for an electrician cost?

From £39.99 to £69 a month for the entry plans, on the providers' own pages checked 24 September 2026, and one of the five adds a setup fee.

Sayora is £49 a month for everything it does: unlimited minutes, a dedicated UK landline, calendar booking, customer texts, recordings and transcripts. Its pricing page calls £49 an early-access price, "the price while we onboard our first customers", and says those customers keep it as the company grows. Unlimited comes with a fair-use line: "if a number is being abused we'll talk to you first". No setup fee and no contract. You can build and ring a demo free with no card; the seven-day trial starts when you claim it, and the card goes in then.

Supportive AI is tiered by calls. Starter is £69 a month for 40 calls, then £1.75 a call. Standard is £119 for 150 calls, then £1.25, and adds a WhatsApp agent and payment links. Business is £229 for 250 calls, then £1.00, and adds multi-crew scheduling. Its FAQ counts a call only when there is a real conversation; hang-ups under five seconds and spam do not count. No setup fee, cancel anytime, and a 14-day free trial of up to 50 calls with no card on its pricing page and FAQ, though its how-it-works page says "7 days free", so check which you get.

Clara is the cheapest way in at £39.99 a month, or £399 a year (£33.25 a month). Clara Pro is £69.99 a month or £699 a year, and adds live call transfers, automated text follow-ups, a shared calendar and extra users at £29 a seat. Both answer unlimited calls, with no contract and seven days free on eligible monthly plans.

Down To Earth AI is £45 a month plus a one-off £299 setup fee, and it is done for you: its team sets it up, has it live within 24 hours and maintains it. The £45 includes 100 minutes of talk time, then 20p a minute, plus website chat; WhatsApp, SMS, email, Facebook and Instagram replies are £23 a month each. No contract, and a 30-day money-back guarantee that includes the setup fee. Weigh the setup fee over a year: at 100 minutes a month, the first year costs £839.

Vocalenda (ours) is one plan: £49 a month on the founding rate for the first ten businesses, locked in for as long as they stay subscribed, and £69 standard after that. It includes 500 call minutes a month, around 250 bookings at a typical two-minute call, with a 500-minute top-up at £59 if you run out. Thirty-day free trial, with card details taken at checkout when the trial starts, and the first three of those ten founding businesses willing to share their real numbers get 60 days free in total. Full detail on our pricing page.

What a busier line costs, at 80 two-minute calls a month, 160 minutes: Clara stays £39.99, Sayora £49, Down To Earth comes to £57 (60 minutes over at 20p), Supportive AI's cheapest fit is Standard at £119 (Starter would be £139), and Vocalenda stays £49 on the founding rate, £69 standard.

Sayora, honestly

Sayora, from Edinburgh, has the strongest headline in the table: unlimited minutes and a UK landline at £49, and we will say so plainly. Its electricians page is written by someone who knows the calls: the tripped board at 9.40pm, the EV charger enquiry while you are "elbow-deep in a board change", the letting agent with four EICRs. On booking, its own words are that it "offers your real availability and books the EICR or the quote visit mid-call", into Google Calendar or Cal.com, and texts the customer a confirmation "from your business name". It answers from what you trained it on, "your services, prices, coverage area and registration", and "never guesses at electrical advice".

Two things to weigh, both from its own pages. Its product page says "Sayora currently handles inbound calls and does not offer live call transfer", so a caller who needs you now gets their details taken; on the no-power call in its own sample, it takes the details and marks the callback for tonight. And the calendar list is Google Calendar and Cal.com, with "more calendars on the way", so an Outlook diary is not there yet.

Pick Sayora if: you run Google Calendar, you take a lot of long calls and never want to see a meter, and a message rather than a transfer is fine when someone asks for you.

Supportive AI, honestly

Supportive AI, a company registered in England and Wales, is the closest thing to Vocalenda in this table, and the one we would want you to compare us against. Its electricians page says it "checks your real availability and books confirmed slots", and on a routine call for extra sockets it "books the job, texts both sides a confirmation". On emergencies, burning smells, sparking, power out, it sends "an immediate text to you with all the details", and it "never gives DIY electrical advice to callers". It also does something we do not: its FAQ says it adds travel buffers between appointments based on your service area and "clusters nearby jobs together to minimize your drive time". If your patch is wide, that is worth having.

The things to be clear-eyed about are the meter and the calendar. Starter's 40 calls is about two a working day, then £1.75 each, and past about 69 calls a month the £119 Standard plan is the cheaper one. Its FAQ names Google Calendar as the calendar it books into. Several vans means the £229 Business plan, where multi-crew scheduling sits; its FAQ calls that the Growth plan, a name the pricing page does not use, so ask.

Pick Supportive AI if: you run Google Calendar, your phone rings a couple of times a day, and travel time between jobs matters to you more than a per-call meter.

Clara, honestly

Clara, from a London company, is the cheapest way in at £39.99, with a UK demo number on its site you can ring before you trial, and iPhone and Android apps that put every call summary in your pocket. Its electricians page is careful about what it is: it records what the caller reports, "sparks, smoke, a burning smell, an outage, or exposed wiring", and says Clara "does not diagnose the fault, determine whether a situation is safe, provide electrical guidance". On EICRs it collects the property details and the deadline, and "Your electrical business confirms the service, scope, price, and appointment."

Clara also sells scheduling, and it is worth reading closely. Its scheduling page says Clara "puts the request on your calendar for you to confirm"; its sample call ends with "Cody will text you to confirm within the hour", and the confirmation text is "Available on Clara Pro". The calendar is Clara's own: "Bookings land in your Clara schedule in the app", and sync with Google Calendar, Outlook and Apple Calendar "is on the way". Its electricians page also says Clara does not "confirm service-area coverage or availability". If you want the final say on every slot, that is a feature. If you want the customer confirmed before they ring the next electrician, it is a step.

Pick Clara if: you want the cheapest reliable way to get every call answered and summarised on your phone, and you prefer to approve each booking yourself.

Down To Earth AI, honestly

Down To Earth is a done-for-you service from Bournemouth, built by a tradesman, and its electricians page speaks the language: consumer units, RCDs, Part P, EICRs, and whether you are NICEIC, NAPIT or ELECSA registered. You configure nothing; its team sets it up and keeps it current. It sorts calls from emergency to planned, and "Total power loss is flagged as urgent" with "an immediate priority alert"; its home page adds that urgent enquiries go "to you, or to a professional human receptionist who calls the customer". It also reaches channels the others in this table do not all cover, website chat included and WhatsApp, Facebook and Instagram as add-ons, though on messaging channels its page says it sends "a single professional acknowledgment".

What it does with a job enquiry is capture. Its page says "Every enquiry captured and sent to you", and its availability feature "captures preferred dates and times, so when you call back you can offer slots that work". The booking is yours to make. Weigh the £299 setup fee, which the 30-day guarantee refunds, and check the allowance: its pricing page includes 100 minutes of talk time, then 20p a minute, while its electricians page talks about "unlimited interactions across all channels", so ask which applies to your phone calls.

Pick Down To Earth if: you want someone else to set it all up and keep it running, your enquiries also arrive on WhatsApp and Facebook, and you are happy to ring back and book each job yourself.

Vocalenda, honestly

Ours, so judge this section hardest. Vocalenda answers the call and finishes the booking: it reads your real Google Calendar or Outlook, offers times you actually have free, writes the job in while the customer is still on the line, and texts them a confirmation from the number they rang, or from your Vocalenda number signed with your business name if you forward your existing line, then a reminder the day before for jobs booked further ahead. When a customer rings back to move Thursday, it finds the job, moves it and updates your diary, and changes are caller-verified: the number that booked the job is the number that can move it. Set a survey up as one of your services and the bigger jobs, a rewire, a consumer unit change, an EV charger, get booked into that slot so you price them in person. It answers from the key information you wrote, your callout fee, your prices, whether you fit EV chargers, in its own words, and takes a message when a question is not covered. It remembers regulars too: the landlord with three flats, which cupboard the fuse board is in, that the side gate sticks, said once and used the next time that number rings. Up to three calls are answered at once, and a caller who asks for you is put through to the number you set. A few of you in vans? Each person connects their own calendar, up to five, and customers can ask for someone by name.

Where that puts us ahead, on the published pages and nothing else:

• The job is in your calendar when the caller hangs up, in Google Calendar or Outlook. Sayora and Supportive AI book during the call too, and neither names Outlook on its pages; Clara's booking waits for your tap on its own calendar; Down To Earth sends a lead.
• Your area, checked before it books. A postcode question with the areas you cover. More on that in the next section.
• 500 minutes at the entry price, with no per-minute meter. Supportive AI's £69 Starter includes 40 calls, about 80 minutes at two minutes a call, and Down To Earth includes 100 minutes. Sayora and Clara are unlimited and beat us on this one.
• Five people, five calendars, one price. Supportive AI puts multi-crew scheduling on its £229 plan, Clara Pro charges £29 a seat, and Sayora and Down To Earth do not describe a calendar per person on the pages we checked.
• A confirmation and a reminder, included. A confirmation, and a reminder the day before for jobs booked further ahead, on the one plan. Sayora and Supportive AI send a confirmation, Clara sends one on Pro once you confirm, and none of the four states a reminder text on the pages we checked. The case for that second text is in our post on reducing no-shows.
• Thirty days to find out, free. Sayora and Clara give 7 days, Supportive AI 14 days or 50 calls, and Down To Earth offers a 30-day refund on its £299 setup and first month.

Now the trade-offs, because a comparison that hides its own product's limits is not one. Vocalenda includes 500 minutes a month. If your line uses all 500, around 250 two-minute calls, it stops answering until your billing month starts again, and you will see it coming on your dashboard well before it happens, or you buy a one-off 500-minute top-up for £59; Sayora and Clara publish no meter, Supportive AI keeps answering at its per-call rate and Down To Earth at 20p a minute. We book into Google Calendar or Outlook, not into Jobber, ServiceM8, Tradify, Fergus or Powered Now, so if your diary lives only in job software, read the section on it below before you trial us. A transfer needs a number other than the one you divert to us, such as a second mobile or the office line. We do not plan travel between jobs the way Supportive AI's FAQ describes, and we do not answer WhatsApp or web chat. And we are not the cheapest: Clara is £39.99, and £49 is our founding rate for the first ten businesses, with £69 the standard price after that.

Pick Vocalenda if: your diary is Outlook; or there is more than one of you out on jobs; or you work a set patch and want the postcode checked before anything is booked; or what you want is the job in the diary, the customer texted, and no call-back list at the end of the day. There is a fuller picture of it working an electrician's day on our electricians page.

Here is one booked end to end, postcode check included:

Can it check the caller is in the area you cover?

Most electricians have a patch. A job forty minutes outside it costs you a morning of driving, and a caller who is booked and then turned down is worse off than one told at the start.

Outside our table, ServiceM8's Phone Agent has a "Check Address" step that checks a caller's distance from your office.

Vocalenda added booking questions on 24 September 2026: up to three questions the receptionist must ask before it books. One can be a postcode question with the areas you cover, up to twenty entries: postcode areas like SE, outward codes like BR1, London boroughs like Bromley, or London as a whole. The receptionist asks before every new booking, and the check against your list is made by our booking system, not left to the conversation, so a caller outside your areas is told politely that you do not cover them and is not booked, however keen they are. The answers are written on the booking and on the calendar event, so you see the postcode before you set off. The other questions can be whatever your jobs need: "Is the property rented?" with the answers you accept, or "What needs doing?" in the caller's own words. It is listed on our what's new page.

Already running Jobber, ServiceM8, Powered Now, Tradify or Fergus?

This decides the fit for a lot of electricians. None of the five products in our table names any of these as a booking integration on the pages we checked; the ones that book write into Google Calendar, Cal.com or Outlook. Meanwhile three of the job software companies sell an AI receptionist of their own. So there are two routes: your job software's own receptionist, or an AI receptionist that books into a calendar your job software syncs with. Here is each, from the vendors' own pages, checked 24 September 2026.

Jobber sells a Receptionist add-on at $29 a month for 30 conversations, then $0.79 each, and includes it on its Plus plan; the pricing page, as we loaded it, lists prices in US dollars. Its help centre says the dedicated number it needs is available in the UK, that it "uses your Online Booking form to schedule jobs in your calendar", meaning your Jobber schedule, and that an urgent call can be "immediately transferred" to the person you choose. If Jobber is your diary, it books straight into it, which none of the five in our table does. The other route is weaker: Jobber's calendar sync runs one way, out to your calendar app, Google refreshes "roughly every 12 hours", and "you won't see any of your personal appointments in your Jobber account" (Jobber help). A Google-calendar receptionist sees your Jobber jobs up to half a day late, and what it books lands in Google, not in Jobber.

ServiceM8 includes its Phone Agent on ServiceM8 Phone plans from Connect Plus, £25 a month for 500 call minutes then 3p a minute, on top of your ServiceM8 plan, prices before VAT. On its help pages the agent answers questions, takes messages, transfers calls to your staff, and either texts the caller a booking form or submits one for them; that form is the Simple Online Enquiry, and enquiries "arrive in your ServiceM8 Inbox" for you to turn into a job, so on that description the caller is not given a time on the call. Going the other way, ServiceM8 jobs reach Google "within a few minutes", view only: "you can only view it" (ServiceM8 help). A Google-calendar receptionist sees them promptly and books around them, and you add its bookings to ServiceM8.

Powered Now sells its Receptionist at £29 a month, or £39 with text follow-ups, added to a Powered Now plan that starts at £28 a month for one user, before VAT. Its receptionist page says it takes the caller's details, "creates a follow-up task in your calendar" and sends the lead to your phone, and for urgent calls it will "text you immediately or put the call straight through". The same page says full Powered Now sync, where calls and bookings pull straight into your account, "is coming next month", while the pricing page already describes it as booking jobs into your diary, so ask which is live when you sign up. Powered Now's help centre describes syncing your diary out to Google Calendar.

Tradify lists no call answering on its pricing page. Its Google link is "a one-way sync connection to bring your personal calendar appointments across to Tradify from Google Calendar so you never double book yourself", and it shows "only one calendar at a time" (Tradify help). So a job written into Google appears on your Tradify scheduler, but a job that lives only in Tradify is invisible to Google. Keep Google as the diary the receptionist reads, and make sure it is the calendar Tradify shows.

Fergus lets each user sync "Fergus events to Google, Google events to Fergus, or both" (Fergus help). On that description, your Fergus jobs reach Google where a receptionist can book around them, and a job written into Google shows in the Fergus calendar as a Google event that you edit in Google, not in Fergus. Its marketplace lists one call answering partner, H3llo, which logs calls as jobs and quotes in Fergus; H3llo's own site describes a New Zealand service.

We have not tested these links ourselves; the descriptions are the vendors' own. If your software does none of this, a capture product matches how you work today. Ask your vendor which direction the sync runs, and how often, before you trial anything.

The human option

It exists. Best Reception, a UK team in Ware, Hertfordshire, runs an electricians page: it takes new enquiries, name, number, address and what the caller is looking for, and passes them on, tells callers your charges and the areas you cover, and offers "a bespoke booking service so we also can manage your bookings". Its phone answering page says plans "start from as little as £60 per month", on a rolling monthly contract "which can be terminated with two months' notice", and it offers a free two-week trial. VAT is not stated.

A trained person is a real advantage with an unhappy landlord or a complicated commercial enquiry. The costs are the notice period and a price that starts above most of the entry plans in our table, with booking as a bespoke extra. We compared the two models in virtual receptionist vs AI receptionist, and Moneypenny alternatives covers the rest of the human-answered market.

Try them before you decide

Every AI receptionist here gives you a way to test it before you commit, so use it: forward your line for a week of jobs and look at what is waiting when you come down the ladder, a list, a request or a diary. Before any trial, ring a demo line and call it the way your customers would: ask what an EICR costs, ask if you cover their postcode, book a survey for a rewire, then ring back and move it. Clara publishes a demo number, Supportive AI's page has a live demo line, Sayora builds a demo from your own website, and Down To Earth's page has a "Try me live" button. Ours is +44 7888 866273. The demo diary belongs to a barbershop, but the manner, the booking flow and the confirmation text are what your customers would get. If you would rather read one first, we wrote up a real call, beat by beat.

Ours is thirty days of the full product, and setup is short: connect your calendar, tell it about your work and the areas you cover, point your number at it, all covered in our setup guide. Start the 30-day free trial. If it has not booked you more work than it costs by day thirty, don't keep it.

The bottom line

All five stop the up-a-ladder call from becoming a lost job, and any of them beats voicemail. Clara answers and summarises for the least, at £39.99, and asks you to confirm each booking. Down To Earth sets everything up for you at £45 plus £299, and leaves the booking to you. Sayora books into Google Calendar with unlimited minutes at £49, without a transfer. Supportive AI books into Google Calendar and plans travel between jobs, at £69 for 40 calls. Vocalenda, at £49 on the founding rate, books the job into Google Calendar or Outlook during the call, checks the postcode against your areas before it books, and texts the customer a confirmation and a reminder, with up to five people on the one plan and a 30-day trial. And if Jobber is already your diary, try its own Receptionist before any of us.

Decide where you want the job to land. The rest is just pricing.

For the wider market, our nine-provider guide Best AI Receptionist UK and the cost of an AI receptionist in the UK go deeper, and we ran the same comparison in AI receptionist for plumbers, AI receptionist for heating engineers and AI receptionist for driving schools. There are pages for the neighbouring trades too, heating engineers and tradespeople in general. If your diary is Outlook, how an AI receptionist works with Outlook covers the setup, and if a caller's data worries you, our GDPR explainer covers what whoever answers your phone owes you.